Pickles

2025

A burger joint in the heart of Curitiba, Brazil, in a space of constant movement. The idea is to speak the language of a place that always felt like it had been there — the kind no one remembers opening, but everyone knows. The visual expression draws from a collective repertoire: street signage, market packaging, work uniforms. The checkerboard, the stripes, the "P" that stamps this place. A palette of blue, burgundy, and cream that doesn't try to impress — only to remain. The result is an identity that smells of a lived-in place — built not to feel new, but to feel necessary.

Client
Creative Direction
Lead Design
Logo Design
Design
Illustration
Project Manager
Agency

Pickles
Eduardo Rosa
Eduardo Rosa, Gustavo Gnatta
Gustavo Gnatta
Gustavo Gnatta
Fernanda Rosa
Lucia Angélica
Rosa Eduardo Studio