PICKLES • 2025

A BURGER JOINT IN THE HEART OF CURITIBA, BRAZIL, IN A SPACE OF CONSTANT MOVEMENT. THE IDEA IS TO SPEAK THE LANGUAGE OF A PLACE THAT ALWAYS FELT LIKE IT HAD BEEN THERE — THE KIND NO ONE REMEMBERS OPENING, BUT EVERYONE KNOWS. THE VISUAL EXPRESSION DRAWS FROM A COLLECTIVE REPERTOIRE: STREET SIGNAGE, MARKET PACKAGING, WORK UNIFORMS. THE CHECKERBOARD, THE STRIPES, THE "P" THAT STAMPS THIS PLACE. A PALETTE OF BLUE, BURGUNDY, AND CREAM THAT DOESN'T TRY TO IMPRESS — ONLY TO REMAIN. THE RESULT IS AN IDENTITY THAT SMELLS OF A LIVED-IN PLACE — BUILT NOT TO FEEL NEW, BUT TO FEEL NECESSARY.

CLIENT                  PICKLES BURGER SHOP
CREATIVE DIRECTION      EDUARDO ROSA
LEAD DESIGN             GUSTAVO GNATTA
LOGO DESIGN             EDUARDO ROSA / GUSTAVO GNATTA
DESIGN                  GUSTAVO GNATTA
ILLUSTRATION            FERNANDA ROSA
PROJECT MANAGER         LUCIA ANGÉLICA
AGENCY                  ROSA EDUARDO STUDIO

ALL RIGHTS RESERVED  —  GUSTAVO GNATTA® 2026