POSTER FRUTO • 2025

POSTER FRUTO STEMS FROM AN INTEREST IN DEEPENING PRACTICE ACROSS PRODUCTION, PRINTING, AND PRODUCT DEVELOPMENT, WITH TECHNICAL EXPERIMENTATION AS ITS CENTRAL AXIS. MORE THAN A GRAPHIC PIECE, THE PROJECT PRESENTS ITSELF AS AN INVESTIGATION INTO MATERIALITY —EXPLORING PAPER, INK, AND COMPOSITION — AND HOW THESE ELEMENTS COME TOGETHER TO FORM A COHESIVE PHYSICAL OBJECT. COFFEE EMERGES AS A STARTING POINT NOT ONLY FOR ITS EVERYDAY PRESENCE, BUT FOR ITS SYMBOLIC MEANING: A RITUAL, A SPACE FOR ENCOUNTER, AND A CATALYST FOR EXCHANGE. IN THIS SENSE, POSTER FRUTO OPERATES BOTH AS A STUDY OF COFFEE AND OF THE MAKING PROCESS ITSELF —TRANSFORMING EXPERIENCE AND MEMORY INTO TECHNICAL PRACTICE.

CREATIVE DIRECTION GUSTAVO GNATTA
ILLUSTRATION GUSTAVO GNATTA
PRODUCTION CADERNO LISTRADO
PHOTOGRAPHY GABRIEL SCHEREDERHOF