FORNEIRO • 2019

FORNEIRO IS AN ARTISANAL BAKERY INSPIRED BY HEARTFELT RECIPES AND THE NOSTALGIA OF A SIMPLER TIME. ITS VISUAL IDENTITY BLENDS RUSTIC REFERENCES — LIKE FOLK RECORD COVERS—WITH THE GRAPHIC HERITAGE OF CURITIBA, ESPECIALLY OLD YERBA MATE AND BEVERAGE LABELS FROM THE REGION.

THE CULTURE OF BREADMAKING IS ALSO DEEPLY PRESENT: THE PATIENCE OF THE DOUGH, THE QUIET OF PREPARATION, THE WARMTH OF THE OVEN, AND THE SIMPLICITY OF SERVING SHAPE A BRAND THAT HONORS CRAFT WITH SOUL AND TRADITION.

CLIENT FORNEIRO SLOW BAKERY
CREATIVE DIRECTION EDUARDO ROSA / GUSTAVO CABOCO
CONCEPT ARGUMENT GUSTAVO CABOCO / RAFAEL ANCARA
LEAD DESIGN EDUARDO ROSA / GUSTAVO CABOCO
LOGO DESIGN EDUARDO ROSA / GUSTAVO GNATTA
DESIGN GUSTAVO CABOCO / GUSTAVO GNATTA
ILLUSTRATION EDUARDO ROSA / FERNANDA ROSA / GUSTAVO GNATTA
PHOTOGRAPHY FERNANDA ROSA
AGENCY PEDRO, PASTEL & BESOURO