EXPEDIÇÃO CAFÉ • 2025

COFFEE EXPEDITION IS A JOURNEY INTO THE HEART OF BRAZIL’S POPULAR LEGACY — WHERE COFFEE HOLDS A TIMELESS PLACE WITHIN THE PERSONAL MEMORIES SHARED BY A COLLECTIVE IMAGINATION. HERE, WE REFLECT THE RURAL AND SERTANEJO IMAGERY OF TRADITIONAL COFFEE CULTIVATION: FROM THE FIELDS WHERE THE BEANS ARE BORN, THROUGH THE WARMTH OF THE ROASTING PROCESS, TO THE DOMESTIC RITUALS THAT GIVE SHAPE TO ITS PRESENCE IN DAILY LIFE. EACH STAGE UNVEILS NUANCES AND PECULIARITIES THAT SPEAK NOT ONLY OF A CROP, BUT OF A CULTURE — ROOTED IN THE LAND, STEEPED IN MEMORY, AND BREWED IN THE SOUL OF A PEOPLE.

CLIENT MOKA CLUBE
CREATIVE DIRECTION FELLIPE CANALLI
DESIGN FELLIPE CANALLI / GUSTAVO GNATTA
ILLUSTRATION RÔMOLO D'HIPÓLITO
3D ALVARO ZACARIAS
STRATEGY RODOLFO VENCATO
COPY MARCOS DELACUMBRE
PHOTOGRAPHY DIEGO CAGNATO / RICHARD VAN HATTEM